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Congrats to Harbour City! VIVA “Best-of-the-Best” – Evolving Marketing Winner
Harbour City’s creativity helped spread joy around the city by inviting the gigantic
inflatable Rubber Duck exhibition to Hong Kong. To raise the online presence of
Harbour City locally and internationally, the center invited internationally acclaimed
artist Florentin Hofman to exhibit his masterpiece, a 16.5-meter large Rubber Duck
at Victoria Harbour. With Victoria Harbour as its giant bathtub, the Rubber Duck
was literally a maritime art exhibition, attracting global media coverage, drawing
unprecedented levels of mall traffic and sales, and further establishing Harbour City
as the destination in Hong Kong. The integrated online campaign increased mall traffic
and sales, and achieved the goal of bringing joy and happiness to the city.
IMG_9806.CR2
5/18/2014 -- 4:32:07
Harbour City’s creativity helped spread joy around the city by inviting the gigantic
inflatable Rubber Duck exhibition to Hong Kong. To raise the online presence of
Harbour City locally and internationally, the center invited internationally acclaimed
artist Florentin Hofman to exhibit his masterpiece, a 16.5-meter large Rubber Duck
at Victoria Harbour. With Victoria Harbour as its giant bathtub, the Rubber Duck
was literally a maritime art exhibition, attracting global media coverage, drawing
unprecedented levels of mall traffic and sales, and further establishing Harbour City
as the destination in Hong Kong. The integrated online campaign increased mall traffic
and sales, and achieved the goal of bringing joy and happiness to the city.
IMG_9806.CR2
5/18/2014 -- 4:32:07
- Copyright
- Josh Hawkinscontact JoshHawkinsphoto@gmail.com
- Image Size
- 4510x2920 / 12.1MB
- Contained in galleries
- Event, Conference, Convention
